The StoneTrash Brand Identity Guide provides resources and guidance to our partners as they pertain to the depiction of our brand.

The information contained herein is for reference purposes only, and does not constitute authorization to utilize these assets without prior written approval. Contact [email protected] with any requests to invoke our brand before publication.

Logos

It is important that StoneTrash is represented as consistently as possible across all media. Adhere to the following guidelines when utilizing any of our various logo assets.

Stoney

Stoney is the personification of our brand, and as such is our most important asset.

The image above depicts Stoney as he should appear in all media. X and Y are the relative clear space that should appear around him, and are equal to 5% of his width and height (respectively) on each side.

Stoney should never be skewed, re-colorized, or otherwise distorted under any circumstances.

The StoneTrash.com Logo

StoneTrash.com with Black Depth

StoneTrash.com with Grey Depth

The StoneTrash.com stylized text logo is especially useful for applications with a small amount of vertical space, but a large amount of horizontal space. X and Y are the relative clear space that should appear around the logo; X is equal to 5% of the width and Y is equal to 10% of the height on each side.

Except for on black backgrounds, you should always make use of the StoneTrash.com text logo with black depth.

The StoneTrash.com logo should never be skewed, re-colorized, or otherwise distorted under any circumstances.

The ST Trash Can

The StoneTrash Trash Can with Orange Emblem

The StoneTrash Trash Can is easy to use as a badge on your site, but can be used in a number of different ways. X and Y are the relative clear space that should appear around any iterations of the trash can, and are both equal to 5% of the logo's width and height respectively.

The StoneTrash trash can should never be skewed, re-colorized, or otherwise distorted under any circumstances.

Combining Logos

Stoney, the StoneTrash.com Logo, and the trash can may be combined in several different ways to add depth to your design. The following rules must be adhered to in order for your designs to be approved:

  • All clear space must be compounded; that is, if you combine Stoney and the trash can, there should be a space between them equal to at least 5% of the width of both assets.
  • Graphic assets placed atop the StoneTrash.com text logo must be center-aligned with the text.
  • In depictions containing Stoney and the Trash Can, Stoney should always appear to the right of the Trash Can; the trash can should be 60% of his height.

Color Palette

The strategic use of color across our platform is critical to invoking and reinforcing our brand. Namely, the use of Neolithic Orange (our signature color) is easily and quickly associable with the StoneTrash brand. Details on the colors we use are found below:

Font and Typography

StoneTrash documentation and marketing material is published exclusively using the "Open Sans" font family wherever possible; the TrueType font is available for download from our "Resources" section below. Titles make use of the Bold font variant, while sub-titles are written in "Open Sans Semi-Bold." Links on StoneTrash documentation and marketing material should be published in Neolithic Orange (see Color Palette above).

Resources

All graphic files are in high-resolution .PNG format; if you require vector graphics for your project, contact [email protected].

Stoney

StoneTrash.com Text Logo [Black Depth]

StoneTrash.com Text Logo [Gray Depth]

Trash Can

Open Sans Font Family (.ZIP file)

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